PureHealth Alkaline Water's clean, pure, refreshing taste has made it the number one bottled water in Florida, and it continues to grow in popularity. Alkaline water is colorless and odorless. Many tasters remark that ionized water tastes smoother than conventional water. This is because the molecule cluster size itself is smaller and shaped smoother than the traditional H20 molecule. It tastes smooth because it is smooth. Due to the micro clustering, ionized water will not bloat you the way conventional water tends to as it is immediately absorbed by the cells.